2026 World Cup: FIFA still haggling with broadcasters in China and India over 'most U.S. tournament ever'
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Whether down to kick-off times, cricket or politics, FIFA has yet to strike broadcast deals with China and India for the summer jamboree
