2026 direct mail marketing benchmark report
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
4/15
5-Axis Cultural Radar
Direct mail is having a moment—and the data shows it’s not slowing down. In our new 2026 direct mail marketing benchmark report, we reveal how top brands are improving performance through smarter targ

