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2026 direct mail marketing benchmark report

Ad Age 26 March 2026 3h ago
2026 direct mail marketing benchmark report
57
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Direct mail is having a moment—and the data shows it’s not slowing down. In our new 2026 direct mail marketing benchmark report, we reveal how top brands are improving performance through smarter targ
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