2026: 12 trends in brand marketing
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
The first half of 2026 had a clear tell: the work that broke through mostly wasn’t traditional ads. Brands put their own icons to work (Iconomics), invented products worth covering (PR-oducts), and trusted audiences to fill in a stripped-back identity (Debranding). They paired off with unlikely partners, built things in public you couldn’t scroll past, […]
