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20 Years of Erdem: London’s Indie Survivor

Business of Fashion 20 February 2026 Yesterday
20 Years of Erdem: London’s Indie Survivor
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Relevance
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Freshness
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Authority
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Brand Signal
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Depth
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Relevance Freshness Authority Brand Depth
How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the fe
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