18 months, 31 prototypes and 1,700 hours of wear testing: How Knix brought its seamless cotton underwear to the market
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Knix's latest product launch, a line of underwear called Invisible Cotton, was more technically challenging to develop than its seamless nature suggests. Here's what it took over 18 months and 31 prototypes to finally bring the product to life.
