[114] The Brandification of Coachella 🎡
![[114] The Brandification of Coachella 🎡](https://substackcdn.com/image/fetch/$s_!9Xoi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe99f11c4-a4bd-4a3d-a92f-7f8983c1565e_2264x1273.webp)
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
How a once music-first festival became a branded cultural institution, where activations, celebrities, creators and surprise stage moments now compete to define the weekend.
