CULTURETERMINAL

New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer

CEO Jensen Huang took the stage at Nvidia’s GTC conference this week in his signature leather jacket to deliver a two-and-a-half-hour keynot

From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whet

The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over se

The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion

**The Pattern:** Luxury fashion's center of gravity has shifted from product innovation to operational restructuring and narrative control—designers are becoming therapists while conglomerates are qui

**The pattern:** Luxury and mass-market businesses are abandoning the pretense of separate playbooks and openly adopting each other's operating systems—speed, scale, and algorithmic efficiency are now

The AI industry's internal power dynamics are decoupling from political theater—Pentagon alignment persists while leadership publicly performs ideological rupture, exposing that deep-state infrastruct

**The Pattern:** Elite cultural gatekeepers are systematically rebranding constraint as creativity—final seasons become "legacy moments," recycled luxury becomes "art," indie designers get mainstream

The real story is that luxury and institutional architecture is abandoning the spectacle economy and reverting to **craft authenticity as its primary status currency**—handmade details, material hones

The art world is quietly pivoting from gatekeeping authenticity toward celebrating identity as a legitimate creative medium—with queer visibility, celebrity crossover, and fashion-art hybridity leadin

**The pattern:** Affluent consumers are systematically outsourcing their anxiety about decline—aging, obsolescence, aesthetic irrelevance—to curated experts and status objects rather than confronting

The tech industry is betting its legitimacy on automation and prediction systems while simultaneously losing the ability to police the truthfulness of information flowing through them. This matters be