Wimbledon’s new ad follows a butterfly dodging serves on Centre Court
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Wimbledon has returned to its global brand platform ‘There Is Only One Wimbledon’ with a second instalment, ‘Where beauty meets the battle’, created by VCCP ahead of the 139th staging of The Championships. The integrated campaign frames the tournament as the point where English-garden serenity collides with the ferocity of elite tennis. At its centre […]
