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This World Cup the second screen will move up front

Campaign / 09 June 2026 / 10h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

7/15

Depth

4/15

5-Axis Cultural Radar

Snapchat's UK boss Jake Thomas argues that the future of live sport is not just broadcast; it is mobile, social and participatory.