Stuart Vevers on Crafting a World of Curiosity, Nostalgia and Play With Kyle Ng
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
What makes a luxury object meaningful? For Coach's Creative Director, Stuart Vevers, the answer doesn't lie in keeping a bag immaculate inside a dust bag; it lives in the scratches, the attached memories and the absolute freedom of customization. This philosophy finds its radical ultimate expression in Coach’s latest collaboration with Brain Dead, a project that completely upends the traditional b


