Screwfix unveils next instalment of brand platform starring Mo Farah
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Screwfix has unveiled a new campaign, fronted by Olympic runner Mo Farah, as it aims to increase usage of its fast delivery and collection offerings. Devised in collaboration with M+C Saatchi Group UK, the campaign builds on the its ‘No Stopping You’ brand platform. The campaign is designed to “position the retailer’s convenience services through...


