Rising DRAM prices are driving "forced premiumization" in the smartphone market in India and Africa, as consumers in the sub-$200 segment risk being priced out (David Oks)
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
David Oks : Rising DRAM prices are driving “forced premiumization” in the smartphone market in India and Africa, as consumers in the sub-$200 segment risk being priced out — The global memory crunch and the great repricing of consumer electronics — One of the most remarkable things …
