Nike tears up the football rulebook with Rip the Script
Culture Index
Score Breakdown
Relevance
18/25
Freshness
15/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Nike has launched “Rip the Script”, a summer-long football platform celebrating instinctive, creative play and the cultural pull of the game far beyond the pitch. Built around a film set inside a Hollywood mega-studio, the campaign brings together Nike’s football past and present, with Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr. joined by […]
