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Nike’s World Cup Takeover Is Off to a Hot Start

Business of Fashion / 05 June 2026 / 3d ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

15/25

Authority

25/20

Brand Signal

11/15

Depth

2/15

5-Axis Cultural Radar

Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?

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Nike’s World Cup Takeover Is Off to a Hot Start

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