My Run-In With a Former Pickup Artist
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
The writer Brittany Deitch was in a park one night when disciples of Owen Cook—once known as “Tyler Durden,” one of the more notorious of the 2010s pickup artists—tried to chat her up using his kinder, gentler new techniques. When he ignored her requests for an interview, she tracked him down in another city—and found out what he’s really up to on the streets.


