More oldies than ever at World Cup as over-40s rock on
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
In a sport where youth is a highly prized commodity, the FIFA World Cup starting this week offers evidence that you cannot keep a good man down. A record eight players aged 40 or older have been selected to play at the tournament in Canada, Mexico and the United States — one more than at all the past 22 tournaments combined. The previous entrants in this rarefied category include six goalkeepers a
