Marks & Spencer signs new Philippines franchise deal
Culture Index
Score Breakdown
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
8/15
5-Axis Cultural Radar
Marks & Spencer has signed a new franchise agreement in the Philippines with PT Mitra Adiperkasa Tbk, as the retailer looks to accelerate its international growth through strategic partnerships. The deal will see M&S work with Universal Fashion Philippines Inc, a subsidiary of PT Mitra Adiperkasa Tbk, known as MAP, to relaunch its fashion, home,...
