M&S signs franchise deal to relaunch in the Philippines
Culture Index
Score Breakdown
Relevance
19/25
Freshness
21/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Marks & Spencer has signed a new franchise agreement in the Philippines with PT Mitra Adiperkasa Tbk (MAP), working through MAP subsidiary Universal Fashion Philippines Inc, to relaunch its fashion, home, beauty and food offer in the market later this year. The first store under the new partnership is set to open in Glorietta, Manila.
