Mamdani’s NYC World Cup campaign is inspired by sports memorabilia, city signage, the subway and the five boroughs
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Working with designer and illustrator Arsh Raziuddin, Mayor Mamdani’s City Hall campaign aims to build community by being rooted in local visual culture.
