Malls break down their World Cup strategies
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Shopping center owners hope the World Cup will provide a much-needed win for American malls. From American Dream's 39-day fan fest to Atlantic Village's restaurant play, here's how various malls are looking to attract both tourists and locals.
