John Lewis takes aim at disappointing Father’s Day gifting
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
John Lewis is taking aim at disappointing Father’s Day gifting with The Honest Dad Unboxing, a six-part social series fronted by actor and comedian Tom Davis. Created with Saatchi & Saatchi and running until Father’s Day on 21 June, the campaign turns Davis’s dry wit loose on a pile of presents to steer shoppers away […]
