Is There a Business Case for Closing Fitting Rooms?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Brandy Melville has reportedly closed its fitting rooms, joining a growing list that includes Sainsbury’s, Tesco, and Goodwill. Critics fear it will increase returns — and waste.
