Hyundai launch a spa in a car
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Hyundai is turning its flagship electric SUV into a pop-up spa for one day only, arriving in London on Thursday 11 June. Dubbed ‘Spa in a Car’, the activation invites stressed Londoners inside the IONIQ 9 for a free 20-minute treatment from a dedicated Korean beauty therapist, from a head, neck and shoulder massage to […]
