How Nick Drake’s “River Man” Has Captivated Generation after Generation of Listeners
Culture Index
Score Breakdown
Relevance
15/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
In 1999, Volkswagen aired a television commercial for the Golf Mk3 Cabrio. Dealerships were soon inundated with calls, as popular culture history remembers it, but not from people inquiring about the car. Rather, they were desperate to know the name of the song soundtracking the ad’s footage of a top-down night drive to a house party. […]


