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How Coca-Cola is using AI and emotion in bid to win World Cup fans

Ad Age 09 June 2026 13h ago
How Coca-Cola is using AI and emotion in bid to win World Cup fans
63
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The brand is doubling its social media investment and deploying AI-generated content to stay relevant through every match.
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