Heinz and Heineken: the match we’ve all been waiting for?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Five lagers and a substitute. Heinz and Heineken have called it “the match we’ve all been waiting for”: a six-pack of Heineken with the sixth bottle quietly swapped for a Heinz. Cold ones and a condiment, fully committed to the World Cup bit. It went live as a collab post on both brands’ Instagram accounts, […]
