Griff: ‘Finding my style was almost a defence mechanism’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
A pop star’s pop star known for her nonconformist style, Griff discusses collaborating with ASICS, embracing her differences, and making her most uplifting music yet
