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Google’s AI opt-out leaves publishers with a choice they can’t safely use

Digiday 08 June 2026 Yesterday
Google’s AI opt-out leaves publishers with a choice they can’t safely use
58
Relevance
9/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
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