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For Beauty Brands, When Does Nostalgia Get Old?

Business of Fashion 05 June 2026 3d ago
For Beauty Brands, When Does Nostalgia Get Old?
62
Relevance
14/25
Freshness
15/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
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