Click, flash! Gucci’s Paparazzo bag is ready for its close up
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
A nod to the slouchy styles wielded by LA starlets in the 1990s and 2000s, Gucci’s Paparazzo handbag heralds Demna’s ‘bold, unapologetically sexy’ new era at the Italian powerhouse
