Burger chain flattens restaurant to launch smash burger
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
A&W Canada has condensed an entire Toronto restaurant to mark the arrival of its first nationwide smash burger. For one day only, the chain’s King Street West spot looked as though it had been caught in a giant burger press, with distorted signage, compressed furniture, bent trays and twisted decor. Even Rooty, A&W’s long-running root […]
