Bombas CEO Jason LaRose on opening stores and partnering with Target to fuel growth
Culture Index
Score Breakdown
Relevance
10/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The sock brand Bombas is known as one of the OG DTC brands of the 2010s. But in the last year, new CEO Jason LaRose has been pushing the brand in new directions, opening three of its own stores and striking deals with big retailers like Target and DSW.
