Bite Back: Junk food chains getting around advert rules by using social media
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
According to youth health charity Bite Back, Britain’s largest fast food chains have been using social media to advertise junk food to young people. The charity highlights that social media is outside the reach of the advertising rules, which stipulate companies can no longer buy ads online or on TV before 9pm for less healthy...