At What Point Are Brands Launching New Products Just To Launch New Products?

Brands that launch products outside their usual grocery store aisle have always fascinated me. We have Graza, an olive oil brand, launching chips. David, the protein bar brand, is pushing an ice cream and cod. There’s also Beyond Meat releasing a protein drink, all in the span of six months. Some of these expansions feel right, while others, like David, feel like a desperate attempt to stay releva