Asda: Nesta partnership ‘supports’ development of health strategy
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
Asda has today (9 June) published findings from its two-year collaboration with charity Nesta that found the partnership supported the development of Asda’s health strategy. The strategy included the introduction of a new health target to improve the average health score of its sales year-on-year. It measured this using the Government’s Nutrient Profiling Model (NPM)....
