Apple CEO Tim Cook’s 6 defining WWDC moments
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Tim Cook has less than three months remaining in his tenure as Apple’s CEO and, assuming he takes the stage as master of ceremonies at WWDC this week, it will be the 15th (and final) time he has done so as CEO. Cook’s tenure at the tech giant stretches far beyond Apple’s new product announcements, of course. He has built Apple into a $4.5 trillion company and threaded a political needle that many
