America’s K-Shaped Market May Not Be What It Seems
Culture Index
Score Breakdown
Relevance
3/25
Freshness
16/25
Authority
25/20
Brand Signal
13/15
Depth
2/15
5-Axis Cultural Radar
The recent success of retailers from Coach to Zara may be powered by the surprising resilience of America’s middle class, many of whom have moved up, not down, the economic ladder.
