All-electric SUV specialists Rivian have launched their all-important R2 model
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
8,000ft up in Utah, we get to grips with Rivian’s new R2 on road and trail, and delve into the company’s aspirations for autonomy, tech and robotics
