A trip to the center of Knicks merch mania
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
As the 90-degree sun blazed above Midtown Manhattan last Friday, a crowd flooded the entrance of Madison Square Garden, snaking out of the venue’s door—not for a concert or a game, but for merch. It was just five hours before Game 2 of the NBA finals, and the line to snag an official jersey or a cap at the Knicks’ home arena seemed to be never-ending, despite moving quickly. For many of the people
