5 lessons brands can learn from the success of ‘Backrooms’ and ‘Obsession’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Brands don’t need to be in the horror or entertainment business to borrow successful marketing ideas from “Backrooms” and “Obsession.”
